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Research papers

Doctors on the couch

Attitude research on an international scale is particularly relevant to the pharmaceutical industry since most major drugs are now marketed internationally. The marketing effort of the pharmaceutical industry is mainly directed at the medical...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Frances Freedman
May 3, 1971
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Citation

Freedman, F. (1971a, May 03). Doctors on the couch . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/doctors-on-the-couch-